Crafting the Pitch
Sample pitch letter – general:
[Greeting]
Dear [Editor]:
[Introduction]
I am writing to express interest in contributing to [Publication].
[Description of credentials – generalist publication]
In the past 10 years, I have published over 3,000 pieces on topics ranging from arts and entertainment to business and technology and have never required an extension. I have many ideas that will work well for your publication and am also happy to take on any assignments that might lighten your editorial load or those of your colleagues.
OR
[Description of credentials – specific topic (e.g., trade) publication]
In the past 10 years, I have written a number of pieces on [topic] and have developed a solid understanding of this field and a familiarity with the people who make it work, many of whom I have interviewed in the past. As such, I can surely bring an educated and informed voice to your publication and look forward to doing so.
[Description of attachments/enclosures / Request for action]
After looking over the attached samples of my work, please contact me to discuss how we can work together.
Thank you.
Sincerely,
Attachments
Sample pitch letter – specific:
[Greeting]
Dear [Editor]:
[Idea]
In 2004, the Boston Red Sox became the only team in baseball history to lose the first three games of a seven-game series and go on to win the series. While they had a talented roster that included many future Hall of Famers and other “name” players, the Sox would not have made it to their first World Series championship in nearly 90 years without the help of lesser-known teammates and “role” players. I would like to interview these players and allow them to discuss their roles in their own words.
[Description of credentials – specific/trade publication]
In the past 10 years, I have written scores of pieces on sports – specifically baseball. As a native Bostonian, I have developed a special fondness (if not madness) for the Red Sox and have followed them closely through bad times and good. As such, I can surely bring a knowledgeable and experienced voice to your publication while enlightening and entertaining your readers.
[Description of attachments/enclosures / Request for action]
After looking over the attached samples of my work, please contact me to discuss how we can work together.
Thank you.
Sincerely,
Attachments
Tips for pitch letters:
- Keep the letter to one page
- When possible, address letters/emails to a specific person (e.g., an editor/publisher)
- Make sure to include your contact information (either as letterhead or as a footer on an email)
- Showcase your writing ability in the letter (i.e., be mindful of grammar, style, etc.)
- Make sure your spelling and grammar are correct
- Describe your qualifications (without sounding pompous or entitled)
- Enclose/Attach relevant samples of your work
- Request/Propose action- Ask to be contacted or let the editor know you will be contacting them at a later date (specify when)
