The following press release was created for Warner Bros. Records:
Reprise to Release Multi-Format Trading Cards with “Lord of the Rings” Sdtrk.
Limited Edition Cards Available with CD or On Web
HOLLYWOOD – In preparation for the Holiday season release of New Line Cinema’s star-studded adaptation of J.R.R. Tolkein’s “Lord of the Rings: The Fellowship of the Ring,” Reprise Records is releasing a special limited edition set of Lord of the Rings trading cards.
Depicting favorite characters such as Bilbo Baggins (Ian Holm), Frodo (Elijah Wood), Arwen (Liv Tyler) and Gandalf the Wizard (Ian McKellen), these six cards will be available in both analog and digital formats. One card will be included with a special edition of the soundtrack to the forthcoming blockbuster. All six will be available on line at www.lordoftherings-soundtrack.com.
Working like digital postcards, each collectable card can be emailed and instant messaged to friends through a special notice that notifies the receiver where to find the card(s). Cards can also be permanently downloaded into fans’ personal collections.
For those Hobbit fans who purchase the special edition CD package, a seventh card will become available through a special CD-ROM link which comes on the audio CD. This extra special bonus card depicts Grammy® award-winning artist Enya who has composed and performs two new songs on the soundtrack. One of these new tracks, “May it Be,” is also downloadable on the website, as are streaming excerpts of Howard Shore’s score, featuring the additional talents of Elizabeth Fraser and Edward Ross.
Once any or all of the cards have been downloaded, they can be “traded” with friends through email or instant messaging.
“Lord of the Rings: The Fellowship of the Ring” hits theatres December 19, 2001. The limited edition soundtrack is scheduled for release on November 20. The downloadable cards are available right now!
XXX
