The following curriculum was prepared for WeWork:
ENTREPRENEURIAL COMMUNICATION
Overview:
This program is intended to help support entrepreneurs with defining themselves and effectively sharing their ideas with potential customers, investors, and partners. It will take an idea from start to finish, assessing, determining and supporting communicative needs at each step. The program can be presented as a series of individual seminars or as a semester-long class.
Elements:
While the program is intended to track and respond directly to the needs of those involved, it will generally include the following elements:
Character analysis/Biography – Another key element of a media kit is a biography of the entrepreneur. As with other elements, the process of assessment will yield focus and clarity of purpose and allow and encourage the entrepreneur to find and promote personal and professional proclivities that work well with the product and the market. Also, in learning how to tell one’s own story, entrepreneurs become more effective at assessing those proposed by others. (more…)
